Technology & Smart Cities
Smart Cities & Technology Brand
Two-story stand architecture built around asymmetric geometry, floating canopy volumes and a triangular LED superstructure creating an unmistakable presence visible from across the hall at Fira Gran Via.
Full-facade LED screens covering the exterior skin deliver synchronized content in loop, transforming the stand into a living, moving billboard at one of the world's most competitive technology floors.
Multilevel experience layout: open reception, interactive product showcases and kiosks at ground level private lounge, meeting suites and an executive boardroom on the upper floor, each zone calibrated for a different type of conversation.
Custom VIP boardroom with bespoke chevron wall cladding, marble-effect conference table and dual embedded screens designed for C-level negotiations and strategic presentations away from the show floor noise.
Fully operational internal infrastructure: café, green room, VR experience zone, data center display and dedicated server space a self-contained brand ecosystem running across 20+ metres of exhibition floor.
