Travel Retail | Beauty & Personal Care
Travel Retail Activation
Oversized 3D product replica. A ~2-metre pump bottle in the brand's signature yellow positioned at the space threshold as an unmissable entry statement, generating organic foot traffic and photo opportunities before visitors even enter the bay.
Custom retail unit with curved, terrazzo-look base and stacked yellow shelving displaying the full product range designed to maximize visual density while maintaining the brand's premium feel.
Gradient slat-wall partition in campaign colors (yellow to red-pink) divides and defines the space while reinforcing the seasonal launch identity from multiple viewing angles.
Campaign copy integrated directly into display furniture "THE HOTTEST THING" as a product silhouette cutout blurring the line between POS and art installation.
Full-room brand cohesion: large-format campaign photography, Edison pendant lighting, and coordinated yellow brand accessories creating a consistent experience from floor to ceiling.
